How Ford Encourages Developers to Innovate New App Ideas for SYNC®

Roximity is a location-aware daily deal notification service, but more than an innovative idea, it’s a great example of how Ford encourages developers to create new app ideas for SYNC®.

Ford sponsored a SYNC App Developer Challenge contest during the TechCrunch Disrupt Hackathon in San Francisco. The purpose was to stimulate ideas amongst the developer community and demonstrate the possibilities for in-car app innovation with the voice-activated SYNC system. The challenge turned out to be the perfect motivator that Danny Newman’s company, called ID345, needed to fully develop an idea they had been too busy to pursue servicing existing clients like Disney and Sony.

“If Ford hadn’t opened the door for us, Roximity would probably still be nothing more than an idea jotted down in a notebook sitting on a shelf,” said Newman. “In 24 hours we were able to basically take an idea, some notes and sketches, and turn it into the first version of what we have now.”

Roximity provides real-time deals and specials relevant to a user’s location, based on personal preferences and interests. Used with SYNC, for example, a driver could get a customized verbal message for a special deal on food from a favorite nearby restaurant.

Teams participating in the Hackathon were given the opportunity to submit and present their app ideas for a chance to become a licensed SYNC developer, gain access to the tools and resources needed to integrate their app with SYNC AppLink™, and travel to CES to showcase their app as part of the Ford display. Roximity is one of the five new apps Ford is presenting at the 2012 International CES.

The Roximity team isn’t the only party interested in developing SYNC-compatible apps. Through Ford’s SYNC Mobile Application Developer Network website at, developers have a place to initiate contact with Ford regarding their app ideas.

More than 3,000 developers have expressed interest in creating SYNC-enabled apps.

To be compatible with SYNC, an app must go through an approval process and meet certain guidelines and standards before Ford will allow it to work. There are certain aspects of the program available only to third parties whose apps have been approved.

Apps that are able to work with SYNC are then accessed through SYNC AppLink, the free software program from Ford that gives SYNC users voice control of smartphone apps. Pandora internet radio, Stitcher news radio and OpenBeak for Twitter were the first apps compatible with SYNC AppLink, with more on the way.

For additional information about Roximity, please see a short video at

Related Tags

charles Morneau My 1984 E-150 van had 324,000 miles on it, ( I put that on in four and a half years),(and I might add, other than routine maintenance, I had very few repairs), and the only reason I upgraded to a new 1988 E-150, was, since I used it for my delivery business, I wanted one with air conditioning. absolutely FANTASTIC vehicles!!!.
2 year(s) ago via
I would love to create apps for the Ford Sync as I just received a new 2012 Ford Explorer... unfortunately, Sync apps are not available in Canada where I live. Please Ford... you would get my vote if you could open up Sync services here.
2 year(s) ago via
Jill Asling had to 'Un-SYNC' my Hubbie's phone as every time I drove away his phone turned on to 'SYNC' and wouldn't stop until he took the battery out.
2 year(s) ago via Facebook
Paul Mezhir are you mister goodwrench?
2 year(s) ago via Facebook
Big Mike My 2006 Ford F150 is the best truck I have ever owned. Never had to repair anything - just routine maintenance.
2 year(s) ago via
Eddie Wilkison I have a 92 tracer that is still takes me to work every day.
2 year(s) ago via
Brad Barefoot Hey Ford ! I like tech toys as well as anyone, but when one drives one doesn't need anymore distractions than already exist. As I compose this yet another teenage lost her life from a when teenage driver lost control. This happens with all age groups, so the teenage lobby can rest easy that I see driver distraction in all age groups. As a member of the Coast Guard Auxiliary I too see the same problems on the water.
2 year(s) ago via
Guy Wrench 03:00 hrs 25th December 2011. Crappy Ford S-Max broken down on M25. Faulty fuel pump - £1600 to fix. Add to that failed steering rack (at only 59,000 miles) - £950 and failed water pump - £300 ... all in the last month. My recommendastion? Don't buy a Ford unless you are very rich and have money to burn.
2 year(s) ago via Facebook
Earl Singer When is Ford going to bring back the midsized pickup like the Ford SportTrac. I am on my second one When I traded in my first one I had over 200K on it, Now mt 2007 is nearing 150K and still get great milage (19 in the city and 24 on the highway at 70+) It pulls well and I use it to pull up small tree roots on my property. I love the truck and would like to begin preparing for my next one.
2 year(s) ago via
Paul Lamothe You got it ride a horse ,,water is cheaper than gas ,,,
2 year(s) ago via Facebook
ANDRE MENDES when will be ford edge ecoboost will be launched in dubai
2 year(s) ago via
Sheila Zan Gurr... how do I make this Group not My Friend? Because they are not, they want to put a pipeline accross america rather than building new plants next to the wells.
2 year(s) ago via Facebook
James Lacorte So does ford ever upgrade and add new features to sync on 2010 cars and below or do they just make new cars with better sync features?
2 year(s) ago via Facebook
Michael P McCormack I'm still waiting on any kind of upgrade to my 2010 F150 sync system!!!! I'm feeling like the Proverbial Red Headed Stepchild....
2 year(s) ago via Facebook
Geoffrey Kemp Sure would like to see the update to Sync Gen1 that has been promised for two years! New phones won't stay connected, apps promised were never developed. If I have to buy a new car every year to get an update, the I will forgo the expensive add-ons.
2 year(s) ago via Facebook
Dennis Sells I can say one thing,that it wouldn't be GROUND HOG DAY
2 year(s) ago via Facebook
Michael Johnston I love technology as much as the next person but if the exterior design doesn't excite me the technology will mean nothing.
2 year(s) ago via Facebook
Jim Heikes good company
2 year(s) ago via Facebook
This discussion is missing your voice.

Your comment has been received and will be reviewed.
Thought of something else? Add another comment.
Comments are moderated in accordance with the
Ford Story Rules of Conduct.
SYNC<sup>®</sup> and Say
SYNC® and Say
Share the Love.
Choose the badge that speaks to you and take the first step into the amazing world of Ford Social.
Learn More >
Check out the family of badges on your dashboard.
View your Dashboard
Promo Promo Promo
Register Now