That depends on the story. Ford Social began over 100 years ago. It's been unfolding ever since, informing the decisions we make, motivating our engineers, inspiring drivers. But there's a part of that story most people don't know about. It's the inside story. And it's right here.
Ford is testing an array of new “active” crash-avoidance and driver-aid technologies that it will introduce this year by driving prototypes into large, car-shaped balloons to help customers avoid real accidents.
Ford is paying more attention than ever to the way their vehicles sound, from the interior quietness that lets you hold a conversation with ease even at highway speeds, to the powerful roar of the engine.
Ford is the only US automaker that has VIRTTEX, a driving simulation technology that allows testing that couldn't happen in the real world. Studying driver distraction allows Ford to make your driving experience safer today.
Ford is a world leader in paint technology, using advanced processes for great results. In addition to offering the hottest colors, Ford's 3-wet process is an award-winning technique that offers a greener approach to paint.
Ford has developed soy foam seats, a feat previously thought to be impossible. These sturdy yet quickly biodegradable seats are one of many examples of Ford's commitment to environmentally sustainable materials.