That depends on the story. Ford Social began over 100 years ago. It's been unfolding ever since, informing the decisions we make, motivating our engineers, inspiring drivers. But there's a part of that story most people don't know about. It's the inside story. And it's right here.
Ford is paying more attention than ever to the way their vehicles sound, from the interior quietness that lets you hold a conversation with ease even at highway speeds, to the powerful roar of the engine.
Ford is the only US automaker that has VIRTTEX, a driving simulation technology that allows testing that couldn't happen in the real world. Studying driver distraction allows Ford to make your driving experience safer today.
Ford is a world leader in paint technology, using advanced processes for great results. In addition to offering the hottest colors, Ford's 3-wet process is an award-winning technique that offers a greener approach to paint.
Ford has developed soy foam seats, a feat previously thought to be impossible. These sturdy yet quickly biodegradable seats are one of many examples of Ford's commitment to environmentally sustainable materials.