Ford Social “WOW Leaderboard” Contest Official Rules



From August 25, 2013 through August 31, 2014 (the “Promotion Period), Dailybreak and the Ford Motor Company will hold two contests per month; the F-150 WOW Contest and the Super Duty WOW Contest, each called a “monthly promotion”. Each month, there will be 10 winners for each monthly promotion, with a total of 20 prize winners per month for both promotions. In addition, at the end of the Promotion Period, one winner will be selected to receive the Grand Prize (as defined below)from all eligible entries submitted as part of the two monthly promotions.

In addition to these General Terms and Conditions, each monthly promotion will be subject to and governed by the Terms and Conditions set forth on the following promotion site at and (each such promotion specific landing page, a "Promotion Site," and together with these General Terms and Conditions, the "Official Rules"). Unless otherwise indicated on a specific Promotion Site, each monthly promotion begins on the first day of each calendar month at 12:00:01 a.m. ET during the Promotion Period and will run until 11:59:59 p.m. ET on the last day of such calendar month (the "Monthly End Date").


Ford Motor Company, P.O. Box 6248, Dearborn, MI 48126


Dailybreak, Inc., 100 North Washington Street, Boston, Massachusetts 02114


To enter for a chance to win a monthly prize in a monthly promotion, eligible contestants can enter the by doing the following:

Go to either Promotion Site here: or here: and join, or sign in using the available connect features (including but not limited to Facebook and Twitter). It is free to create an account or sign in. Then follow the on-screen prompts to click the “Create a Card” button for this Promotion and then complete the creation of your Ford F-150 or Super Duty truck card. Entrants may create multiple truck cards per monthly promotion. Only one membership account per person.

For a chance to win the Grand Prize, visit either Promotion Site and create an F-150 or Super Duty truck card during the Promotion Period.

The odds of winning a monthly prize or the Grand Prize depend on how many eligible entries are received during each applicable monthly promotion period and the Promotion Period.


Super Duty and F-150 truck cards created during the Promotion Period will be eligible to win the Grand Prize. Super Duty and F-150 truck cards created during each applicable monthly promotion period will be eligible to win one of the monthly prizes for such monthly promotion. The 20 winners for each monthly promotion will be determined by the top 20 entrants as displayed on the monthly leaderboard, which is based on points earned during the applicable monthly promotion period. The Grand Prize winner will be determined by the highest ranking entrant as displayed on the all-time leaderboard, which is based on total points earned during the Promotion Period. Participants can earn points by creating truck cards on either Promotion Site and by completing any or all of the following actions:

In the event of a tie for the Grand Prize or any monthly promotion prize, the entry with a truck card that uses a unique image will be determined the winner. If both entries created truck cards with a unique image, the entry that has earned more points by sharing the applicable truck card to Facebook will be determined the winner. If both entries are tied in most amount of points earned through sharing the applicable truck card to Facebook, the entry that has earned the most points through votes for the applicable truck card will be determined the winner.

On or about five (5) days after each Monthly End Date, the 20 prize winners for such monthly promotion will be determined from all eligible submitted during the monthly promotion period.

On or about September 5, 2014, the Grand Prize Winner will be determined from all eligible entries submitted during the Promotion Period.

Prize winners will be notified by mail, telephone or email using the information provided by the prize winners, within 3 days of the date of selection. In the event a winner does not accept admittance into the subsequent promotion, does not submit required contact information, the winner’s truck card is deemed ineligible, or a winner is ineligible; an eligible alternate winner may be selected. Dailybreak and the Promotion Sponsor are not responsible for and shall not be liable for late, lost, misdirected or unsuccessful efforts to notify any winner.

Allow six weeks after arrangement for delivery for receipt of prize. There is no substitution, cash equivalent or transfer of prizes allowed. Each winner will be solely responsible for all other expenses not specifically set forth in the Official Rules. The Promotion Sponsor reserves the right to substitute prizes of equal or greater value. No other substitution or transfer of prizes permitted. The Promotion Sponsor is responsible only for prize delivery; and is not responsible for prize utility, quality or otherwise. In order to accept delivery of a Grand Prize, winners may be required to provide proof of identification. Taxes on any prize are the sole responsibility of winner. The winners of any prizes with a value of $600 or greater will be issued a 1099 U.S. tax form for the retail value of the prize.

The list of winners will be available on the Promotion Site for 90 days after the Promotion End Date.

Where lawful, winners may be required to sign and return Dailybreak's Publicity Consent and Liability Release. If a winner fails or refuses to sign such Publicity Consent and Liability Release in the manner and within the time requested by Dailybreak or the Promotion Sponsor, that winner may be disqualified and an alternate winner may be selected.


The Grand Prize Includes:

Exact travel dates will be determined by the Promotion Sponsor, in the Promotion Sponsor’s sole discretion, at a later date. Travel, accommodation, and game tickets are subject to availability and change.

All other expenses not specified herein are not included in the Grand Prize, including but not limited to: transportation to or from the Grand Prize winner’s home from or to the airport; additional parking; rental car fees; meals for the Grand Prize winner and guest in connection with travel to or stay in the to be determined location; applicable taxes; telephone, internet, fax or cable charges imposed while using any accommodations; personal services and expenses such as laundry, valet, room service; gratuities; optional tours; insurance; medical travel documents; and other incidental costs and any other costs not specifically stated herein as being included. Such additional expenses are the responsibility of the Grand Prize winner and his/her guest.

The approximate retail value (“ARV”) of the Grand Prize is $5,000. Actual value may vary.

The Monthly Prizes include:

*Please note 10 prizes will be awarded for F-150 truck cards and 10 prizes will be awarded for Super Duty truck cards for each monthly promotion period:

1st Place 2nd Place 3rd Place 4th – 6th Place 7th – 10th Place The total ARV for each monthly promotion prize is $1,000. The total ARV of all prizes to be awarded during the Promotion Period is $17,000.


This Promotion is open only to legal residents of the United States who are at least 18 years old at the time of entry. Entries are limited to individuals only; commercial enterprises and business entities are not eligible. By participating in the Promotion, each entrant accepts the conditions stated in the Official Rules, agrees to be bound by the decisions of Dailybreak, Promotion Sponsor, Team Detroit Inc., and warrants that he or she is eligible to participate in the Promotion. Employees, independent contractors, officers, and directors of Dailybreak and the Promotion Sponsor, and their respective affiliates, subsidiaries, advertising, promotion, and fulfillment agencies, and legal advisors, and their immediate family members and persons living in the same household, are not eligible to participate in the Promotion. THE PROMOTION IS VOID WHERE PROHIBITED OR RESTRICTED BY LAW and is subject to applicable federal, state and local laws, statutes, ordinances and regulations.


By submitting content to the Promotion Sponsor in connection with the Promotion, you automatically represent and warrant that you have the right to grant, and do hereby grant, to Promotion Sponsor the paid-up, royalty-free, perpetual, irrevocable, sublicensable, non-exclusive right and license to (a) use, reproduce, modify, adapt, publish, translate, create derivative works from, distribute, perform and display any such content (in whole or in part) worldwide and/or to incorporate all or any portion of it in other works in any form, media or technology now known or later developed for the full term of any patent, trademark, trade secret, copyright or other proprietary rights of any party that may exist in such content; and (b) use the content, including without limitation, the right and license to make, use, sell, offer for sale, and import any products and/or services which practice or embody, or are configured for use in practicing, all or any portion of the content and the right to practice. You warrant that the content has not been copied from any third party and its use by Promotion Sponsor will not infringe or involve the misappropriation of any third party rights and agree to indemnify and hold harmless Promotion Sponsor and its affiliates from and against any breach of this warranty. Under no circumstances will the Promotion Sponsor be required to treat such content as confidential. The Promotion Sponsor will be entitled to use the content in accordance with this section 11 without permission from or compensation to you or any other person. For the avoidance of doubt, the Promotion Sponsor will not be liable to you or any other person for any ideas for the Promotion Sponsor's business (including, without limitation, product designs or ideas) derived from the content and will not incur any liability as a result of any similarities to the content that may appear in any future products or services of the Promotion Sponsor.


In order to validly enter and in order to claim a prize, entrants are required to provide Dailybreak and the Promotion Sponsor with certain information that can reasonably be used to identify them, such as their name, telephone number, physical address and email address ("Personal Data"). Entrants must have permission from all individuals that appear in an entry submission (if any) to use their name and likeness in the entry submission and to grant the rights set forth herein. If requested, all entrants must be able to provide such permissions in a form acceptable to Dailybreak and the Promotion Sponsor. In addition, Personal Data collected from entrant is subject to Promotion Sponsor's Privacy Policy.


Dailybreak, the Promotion Sponsor and Facebook, and their respective agents, directors, officers, shareholders, employees, insurers, servants, parents, subsidiaries, divisions, affiliates, predecessors, successors, representatives, advertising, promotion, and fulfillment agencies, and legal advisors (collectively, the "Released Entities"), are not responsible for, shall not be liable for, and hereby disclaim all liability arising from or relating to: (i) late, lost, stolen, delayed, damaged, misdirected, misaddressed, incomplete, unintelligible or postage-due entries; (ii) telephone, electronic, hardware or software program, network, Internet, computer or other malfunctions, failures, or difficulties of any kind, whether human or technical; (iii) failed, incomplete, garbled, or delayed computer or e-mail transmissions; (iv) any condition caused by events beyond the control of Dailybreak or the Promotion Sponsor; (v) any injuries, losses, or damages of any kind arising in connection with or as a result of the prize, or acceptance, possession, or use of the prize, or from participation in the Promotion; or (vi) any printing or typographical errors in any materials associated with the Promotion. Dailybreak and the Promotion Sponsor reserve the right, in their sole discretion, to suspend, modify or cancel the Promotion or disqualify any entry should any unauthorized human intervention or other causes beyond their control corrupt or affect the administration, security, fairness or proper conduct of the Promotion. In the event that any such cause prevents proper administration of the Promotion, Dailybreak, the Promotion Sponsor, or its or their designees will pick the winners from all eligible, non-suspect entries received prior to such action. By participating in the Promotion, entrants and winners hereby release, discharge and hold harmless the Released Entities, and all others associated with the development and execution of the Promotion, from any and all losses, damages, rights, claims and actions of any kind arising out of or relating to the Promotion, participation in the Promotion, the prize, and/or acceptance, possession, use or misuse of the prize, including but not limited to statutory and common-law claims for misappropriation or an entrant's right of publicity. The Promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook. You are providing your information to the Promotion Sponsor, and not Facebook. The Promotion shall be governed by the laws of the Commonwealth of Massachusetts. By participating in the Promotion, entrants agree that Massachusetts courts shall have jurisdiction over any dispute or litigation arising from or relating to the Promotion or the Official Rules and that venue shall be only in Boston, Massachusetts.


Entrants are hereby advised that California Civil Code § 1542 provides that: A GENERAL RELEASE DOES NOT EXTEND TO CLAIMS WHICH THE CREDITOR DOES NOT KNOW OR SUSPECT TO EXIST IN HIS FAVOR AT THE TIME OF EXECUTING THE RELEASE, WHICH IF KNOWN BY HIM MUST HAVE MATERIALLY AFFECTED HIS SETTLEMENT WITH THE DEBTOR. By entering the Promotion, each entrant, on behalf of himself or herself and his or her heirs, successors, assigns, agents and representatives, acknowledges that he or she understands the significance and consequences of California Civil Code § 1542 and, to the extent it may be applicable, hereby waives the benefits of its provisions, with the intent that the releases and waivers of liability in this paragraph shall include claims known or unknown, and unknown and unsuspected.


Dailybreak and the Promotion Sponsor reserve the right to prosecute and seek damages against any individual who deliberately attempts to undermine the proper operation of the Promotion in violation of the Official Rules or any law.

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