Ask Ford
Q.

Why isn't the US getting the new Ranger? Australia has it and so does France - why not us?

A.

Great question and one we get on occasion. As you may know, the compact pickup market in the U.S. has been declining for more than 15 years now, having gone from almost 8 percent of the industry in the mid 1990s to just over 2 percent last year. For North America, we are prioritizing our limited resources to support continued improvement of the larger and industry-leading F-Series pickups— and that continued investment is resulting in class-leading fuel economy* performance, with all-new V-6 engines for the F-150 in 2011, and more. It is also worth noting that the new Ranger, which launched last year in Asia and is now being introduced in Europe and South America is significantly larger than the Ranger North American shoppers remember. It’s actually similar in size to the current F-150.

*F-150: EPA-estimated 17 city/23 hwy/19 combined mpg, 3.7L V6 4×2. Class is Full-Size Pickups under 8,500 lbs. GVWR, Non-Hybrid. Super Duty®: Based on Ford drive-cycle tests of comparably equipped 2011/2012 Ford and 2011/2012 competitive models. Class is Full-Size Pickups over 8,500 lbs. GVWR.

13 COMMENTS ON THIS QUESTION
Paul in Montana Is Ford nuts? I have been babying my sport trac because they are not made anymore and I want it to last. I don't like the looks of the F-150 but as a loyal Ford owner I want a pickup and the new ranger has me droolinging all over my laptop. Take the chance Ford and bring that sucker to the states, I promise I'll show up with cash!!
5 months(s) ago via
Adam P It is a fallacy to say that the market was declining so you backed out. The market was declining because you were not offering anything new and useful. The new Ranger is similar in size yes but it is smaller and better equiped with a 3.2 diesel and a six speed stick. It has all the comfort and safety of the F150 with half the fuel consumption in real world driving. It will also fit in a standard garage without issue. It has achieved a 5 star rating in Europe and will meet US safety regs. Bring it to the US. You are only backing out because you dont want the F150 to loose its first place sales rating from competition with another better Ford product. Now is the time to put your best product in the US.
10 months(s) ago via
"Jacob " C Yeah it has been declining because no single manufacture is offering anything with attractive styling, fuel economy, and power. Your diesel variant "world" Ranger has all of those. Please bring it to the US so I can buy one.
11 months(s) ago via
Steven W You quoted a 15 year decline in market share as the main reason for not selling the new ranger in the U.S. During that same 15 year stretch, how many significant improvements were made to the ranger? There is a market for a small, fuel efficient (preferably diesel) 4x4 4-door truck. I would buy one in a heartbeat. I bought a sport trac for that reason, but ya'll have discontinued that too. I don't know what I will do when it is time to replace it. I can fit my 2007 Sport Trac in my garage, I can't fit a new F-150 super-crew in there.
1 year(s) ago via
Dean W Yes, I would like to have the Asia/Europe version of the Ranger here too. I saw photos of the race version and loved the look and I would give us all an option besides the GM and Dodges. Sure we also have Toyota and Nissan. But being a dye-hard Ford Fan For Life, I don't even want to go there.
1 year(s) ago via
William M Bring back the F-100
1 year(s) ago via
james j I dont want to go to Nissan Frontier but its looking very appealing if we dont get the new ranger. I cant take the F150 places that i need it to go b/c its to big of a body. I need the crew cab and 4x4, bring us the Wildtrak ranger!
2 year(s) ago via
Koen There hasn't been a revamped compact truck to cause a spark in the compact truck market. Did Apple continue selling the original iPod for 10 years? The Global Ford Ranger is the truck i've always wanted. I've been disappointed in the lack of improvements/upgrades since I purchased my 2004 Ranger. I'm proud of the global Ranger, it makes me WANT to spend my money, NO other production vehicle on the market does.
2 year(s) ago via
Tom A The global Ranger is larger than the old Ranger, but it is no where near the size or capabilities of the current US F-150. The global Ranger is shorter in height and length, it is not as wide, it has a smaller payload and towing capabilities, and would inherently get singificantly better mileage. Ford will just lose customers, and for some odd reason, they are OK with that.
2 year(s) ago via
Don M I am with Joshua. I don't want a full size, but I want a pickup!
2 year(s) ago via
Juston P Why take the Ranger we have away? Offer it w/ 2.0L EcoBoost™ I-4, 6-speed Select Shift Auto, and Class II Trailer Tow Package. Opt: Four Wheel Drive.
2 year(s) ago via
David D The 2.2 Duratorq is available in a 4484 lb (curb) Double Cab (Global) Ranger 4x2 and achieves 8.1L/100KM or 29MPG. It has 276ft/lb of torque and 148horsepower.
2 year(s) ago via
Joshua J Amen, preach it! I want to know where Mulally is on this issue? Oh, you're not going to bring either the Sport Trac nor the new Ranger to the U.S. table? Ok, thanks, I'll go buy a Tacoma now.
2 year(s) ago via
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