Why isn't the US getting the new Ranger? Australia has it and so does France - why not us?
Great question and one we get on occasion. As you may know, the compact pickup market in the U.S. has been declining for more than 15 years now, having gone from almost 8 percent of the industry in the mid 1990s to just over 2 percent last year. For North America, we are prioritizing our limited resources to support continued improvement of the larger and industry-leading F-Series pickups— and that continued investment is resulting in class-leading fuel economy* performance, with all-new V-6 engines for the F-150 in 2011, and more. It is also worth noting that the new Ranger, which launched last year in Asia and is now being introduced in Europe and South America is significantly larger than the Ranger North American shoppers remember. It’s actually similar in size to the current F-150.
*F-150: EPA-estimated 17 city/23 hwy/19 combined mpg, 3.7L V6 4×2. Class is Full-Size Pickups under 8,500 lbs. GVWR, Non-Hybrid. Super Duty®: Based on Ford drive-cycle tests of comparably equipped 2011/2012 Ford and 2011/2012 competitive models. Class is Full-Size Pickups over 8,500 lbs. GVWR.