Why Ford thinks is better off offering only the F150 pick up truck in the US? I rather pay $30k for a fully loaded midsize than for a base f
Great question. As you may know, the compact pickup market in the U.S. has been declining for more than 15 years now, having gone from almost 8 percent of the industry in the mid-90s to just over 2 percent last year. For North America, we are prioritizing our resources to support continued improvement of the larger and industry-leading F-Series pickups — and that continued investment is resulting in class-leading fuel economy performance, with two V6 engines for the F-150, etc. For example, the standard 3.7L V6 in F-150 achieves best-in-class fuel economy of 17 city/23 hwy/19 combined mpg.*
*Class is Full-Size Pickups under 8,500 lbs. GVWR, Non-Hybrid. 4×2.