Ask Ford

Why Ford thinks is better off offering only the F150 pick up truck in the US? I rather pay $30k for a fully loaded midsize than for a base f


Great question. As you may know, the compact pickup market in the U.S. has been declining for more than 15 years now, having gone from almost 8 percent of the industry in the mid-90s to just over 2 percent last year.  For North America, we are prioritizing our resources to support continued improvement of the larger and industry-leading F-Series pickups — and that continued investment is resulting in class-leading fuel economy performance, with two V6 engines for the F-150, etc. For example, the standard 3.7L V6 in F-150 achieves best-in-class fuel economy of 17 city/23 hwy/19 combined mpg.*

*Class is Full-Size Pickups under 8,500 lbs. GVWR, Non-Hybrid. 4×2.

Lemar At the risk of being insulting, I can't get a 5 passenger F-150 in any configuration into my garage. My Sport Trac fits. I'll end up considering buying most of your competetors when it comes time to buy again, because I can't park your best selling pick-up. Tell you what: You build me a new garage, and I'll buy an F-150 Crew Cab sparing absolutely no option.
11 months(s) ago via
Addison H True, The Near 20 year old styling and technology was the only thing holding Ranger back. A new more stylish Ranger with 1.6 & 2.0 Ecoboost engines would've sold great! Too bad the opportunity for that is missed......
2 year(s) ago via
Tom A If Ford would have updated the Ranger with their newer, more powerful and more efficient engines, and updated the styling, when they update the rest of their models a few years back, they would not have had the supposed sales problems.
2 year(s) ago via
This discussion is missing your voice.

Your comment has been received and will be reviewed.
Thought of something else? Add another comment.
Comments are moderated in accordance with the
Ford Story Rules of Conduct.
Share the Love.
Choose the badge that speaks to you and take the first step into the amazing world of Ford Social.
Learn More >
Check out the family of badges on your dashboard.
View your Dashboard
Promo Promo Promo
Register Now