Ask Ford

Why can't US market Ford vehicles get a premium radio without the touchscreen interface like similar models in Europe?


We’re not entirely sure exactly what model you are asking about! As you might expect, we have numerous entertainment systems across our line of products, with premium Sony® sound offered on nearly every model. Depending on the vehicle and level of equipment, we have numerous ways to interface with the entertainment system, via the touch screen, traditional buttons or voice control. We continually try to simplify the variety of packages, to ease the ordering process and keep down costs. We carefully study ordering patterns in the field and through market research so we know the most popular combinations, and offer our cars accordingly.

Augie O I agree with the above comment, I'd might even be happy with the MYFord touch if the interface was better designed, It's cumbersome at best and the display layout is poor.
1 year(s) ago via
Carl W LOL, Mark, Mark, Mark. Come on man the question is simple and to the point, the person is asking why is it that on all Ford USA cars that are the top spec EG-Titanium trim etc is there zero choice, option for the customer to get the premium sound system (Sony) without the MYFord Touch system. In other words Ford forces the MyFordTouch system if one chooses the top trim level Ford vehicle. And not all customers want MyFord Touch, but want the premium Sony audio system. The point is so simple , but you had to make it into a complicated issue.
1 year(s) ago via
This discussion is missing your voice.

Your comment has been received and will be reviewed.
Thought of something else? Add another comment.
Comments are moderated in accordance with the
Ford Story Rules of Conduct.
Share the Love.
Choose the badge that speaks to you and take the first step into the amazing world of Ford Social.
Learn More >
Check out the family of badges on your dashboard.
View your Dashboard
Promo Promo Promo
Register Now