why not bring the Taurus to the European market? the Taurus would be a cheap, but much better alternative to the BMW 7 SERIES, & VW Phaeton.
That’s a great question. Right now our largest sedan in Europe is the Mondeo, which is roughly the size of the current Ford Fusion. And in Europe, that’s considered a relatively large product. Yes, there are larger sedans on the road, mostly Audis and BMWs and Mercedes, but they are super-luxury flagships for the brands. Do we think a Taurus SHO could be considered in the same league? An interesting question to be sure. At this point, though, our priority is launching an all-new Mondeo later this year, a car we believe will further improve the overall image of the Ford brand in Europe. And until the Blue Oval has an image in Europe as strong as Mercedes or BMW, competing with them in the flagship-sedan segment would be most difficult.