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Q.

Why has Ford run away from coupes? The 3 door Fiesta would do well here and a Fusion coupe (and MKZ coupe) would be superb.

A.

Good question. The simple answer is that the sales volume of 2-door models is very low in the U.S. For Fusion, and the non-premium midsize segment, less than 10 percent of sales are coupes, making the opportunity very small while the product development investment is large. In addition, specifically for the B-Segment, when Fiesta was being planned, 3-door models were trending downward, while the 4-door hatchback was on the upswing as consumers wanted versatility and roominess along with fuel economy. But Ford is constantly listening to its customers and the marketplace, and if demand grows to the point where selling a 2-door in either vehicle makes good business sense, we could have one in our lineup, but that is not the case currently.

1 COMMENTS ON THIS QUESTION
Kyle R My guess would be because they don't sell as an overall market segment. The days of lots of coupes selling are gone and it's become a much more niche market, which is where Mustang comes in.
2 year(s) ago via
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